Recently Jessica Seinfeld (wife of Jerry) appeared on the Oprah Show to promote her new cookbook. The angle is vegetable-heavy, kid-friendly recipes that are quick and easy to make. Jerry Seinfeld came on halfway through the show to rave about his wife's innovative recipes. He said the brownies were irresistible. Oprah ate so many cookies, brownies, and chicken fingers that she made herself sick. SOLD! I couldn't get to Barnes and Nobles fast enough. I even went an extra ten miles and got the last one in Tampa.
The cookbook is well organized and seems to be aimed at young mothers who haven't done much cooking. This is something undoubtedly needed judging from the convenience foods such as Lunchables and frozen peanut butter and jelly sandwiches at the supermarket. All the recipes are based on vegetable purees that enrich kid's favorites such as macaroni and cheese, chicken finger, and mini pizzas. But the cup of spinach puree and cup of carrot puree in the brownie recipe does not a dessert make. Maybe some frosting, a scoop of vanilla ice cream, and chocolate syrup would make them edible, but it's questionable. That Jerry is a great salesman.